Analytics Metric Dictionary
Recorded events, formulas, UTC periods and missing-data limits.
Content and code last checked 2026-10-06 by ConsentEase product documentation. This is a review of the written content and code, not a test on a live third-party platform.
What is being counted?
Banner analytics count recorded events, not unique people or sessions. Requests can be missed, blocked or duplicated; do not silently reinterpret events as visitors.
| Metric | Meaning |
|---|---|
| Banner views / impressions | Recorded banner_shown events |
| Accepts | Recorded accept events |
| Rejects | Recorded reject events |
| Custom saves | Recorded preferences_saved events |
| Dismissals | Recorded banner_dismissed events; closing is not acceptance |
| No interaction | Residual impressions without the recorded outcomes |
| Consent / accept rate | accepts ÷ banner views × 100 |
Interpreting rates
A custom save can grant some categories and deny others. It is not equivalent to Accept all. A dismissal is an interaction, not the same as an unanswered banner.
When there are no impressions, a rate can be unknown rather than a measured 0%. Incomplete or inconsistent instrumentation can produce outcomes exceeding views; a data-anomaly warning is a review signal, not a reason to rewrite records.
Trends and comparisons
Rate changes use percentage points, not relative-percent growth. For example, 50% to 55% is +5 points. Compare equivalent periods, installation coverage and banner configurations.
Do not treat a suggested benchmark as representative of your industry without a stated dataset/methodology. This guide makes no universal 70–80% healthy-rate claim and no claim that one banner position proves better or lawful consent.
Export and access
Use the analytics page's available export controls and the current account's access. Old Pro/Agency labels are not a reliable statement of present entitlement. Keep exported datasets secure and document their period and metric definitions.